"Flashmobs are used by forward thinking marketers to demonstrate a concept or launch a new brand. They have a guerilla / underground type of feel and if organised well and targeted properly they can really add power to an advertising strategy.
Flemish commercial television station VTM used a creative Flashmob approach to launch their newest reality television program “Op zoek naar Maria” which has been launched to find an actress to play the leading role of Maria in the musical version of The Sound of Music.
At the Central Station in Antwerp. A modern version of The Sound of Music hit “Do Re Mi” came through the speakers and a few started to dance to the music. Gradually, more and more dancers, disguised as commuters, joined them until the entire hall was packed with a dancing crowd."---from the blog Samro
Now, have a Fantastic Friday!