As I'm envisioning having my own business, I am extremely focused on integrity and on being authentic.
This is from Seth Godin's blog called, "What You Say, What You Do, and Who You Are":
"We no longer care what you say.
We care a great deal about what you do.
If you charge for hand raking but use a leaf blower when the client isn't home
If you sneak into an exercise class because you were on the wait list and it isn't fair cause you never get a bike
If you snicker behind the boss's back
If you don't pay attention in meetings
If you argue with a customer instead of delighting them
If you copy work and pass it off as your own
If you shade the truth a little
If you lobby to preserve the unsustainable status quo
If you network to get, not to give
If you do as little as you can get away with
...then we already know who you are."---Seth Godin
~Photo by LoveHubbie Mark